Strategies for Top Notch Wine Bottle Label Design

The right wine bottle label design can make or break your product! If your label looks like every other, it’s going to be just one more bottle on a shelf. With a creative label that pops, your wine will stand out from the rest. When it comes to wine sales, the key is catching customers’ eyes. Do that, and they’re more likely to stop and take a look at the wine.

Here are a few strategies to help you nail that wine bottle label design:

Use creative images – The image on your wine bottle is more eye-catching than the text. Without an attractive image, you won’t get people to stop long enough to learn more about your wine. Make sure that the image you use is catchy and attention-grabbing. Study your competitors’ bottles to see what kind of images they print on their labels, and make yours as original and outstanding as possible.

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Tell a story – Everyone loves a story! Even if it’s just a few words or sentences, a story will sell your wine far better than any information. Tell the story of the wine’s origins, its production, or something else-anything to engage your customers’ senses and help them relate to the wine. Stories sell!

Make it inspiring – Instead of option for a stuffy wine label like all the others on the shelf, make your wine label something that will inspire others. Use bright colors that will add a cheery feel to the wine (if it matches your brand), or use quotes, anecdotes, facts, or witticisms to the label. This will help your wine bottle to stand out from your competitors’, and it will make your product as unique as possible.

Engage the senses – What sells wine? It’s not the fancy bottle or the label, but the promise of familiar, enjoyable flavors. It all comes down to the senses! If you want to increase the chances of someone picking up your bottle and thinking “I want this”, you’re going to need to engage as many senses as possible. Use words like “deep” to engage their eyes, tell them about the flavors to engage their taste buds, and give them the aroma notes to get their sense of smell involved. You can even use words like “velvet” or “smooth” to engage their sense of touch. The more senses you engage, the better!

Follow these strategies, and you can get that wine bottle label design just right.

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Color Psychology 101: Colorful Packaging Design for Wine

When creating the packaging design for wine bottles, there is one thing you need to remember: catch your customers’ eyes, and they’re more likely to stop! The average supermarket or department store wine rack carries anywhere from 50 to 200 bottles of wine. Your wine label and packaging is going to have to be very eye-catching in order to stand out from the rest.

The key to arresting attention: color. Color does more than just catch the eye; it also communicates feelings and emotions to your mind. Understanding color psychology will help you get the packaging design for wine bottles just right.

Here is what you need to know about the colors you should use for your wine labels and packaging:

Red – This is the most commonly used color for wine bottles, simply because it tells about the wine itself. Dark red is often used for rich red wines like Shiraz or Merlot, while bright red is ideal for Pinot Noirs and softer wines. Red promises energy, warmth, and vigor, making it an ideal color.

Green – For bright wines like Muscat or Vinho Verde, green is an ideal color. It is a happy, relaxing color, but it can also hint at the rich, unique flavors that make these wines so highly sought after.

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Pink – Pink is often a tranquil color, but when on wine bottles, it usually hints at the flavors of peaches, berries, or flowers. If you have a wine with heavy floral notes (think a White Zinfandel), pink is an ideal color to tell potential customers what to expect from the wine. It can also add brightness to the label of a deep red wine, or can tell customers that their dark red wine is lighter than the color suggests (like for a Pinot Noir).

Black – Black is a color that suggests stability, rationality, and virility. On a wine label, it usually hints at deep flavors (tobacco, smoke, oak, chocolate, etc.). It can make your label feel “authoritative”, and is the base color for most wine label text.

Deep Brown – This color pairs wonderfully with red and black, and it gives your label a classic, traditional feel. It’s not the most eye-catching color, but it can be paired with brighter colors for more appeal.

Of course, there are always colors like blue, yellow, purple, and orange, but they are harder to match with the deep red of your average wine bottle. They all have a place in packaging design for wine and beer bottles–you just need to know how to use them right!

Make An Excellent First Impression With Your Product Label

As any and every wine label design company will tell you, the label on your product is almost more important than the product itself! Without a good label, logo, and packaging, your wine will never sell. With the right presentation, even low quality wine can be moved in abundance!

Why does the product label matter?

Put yourself in your customer’s shoes. Walk down the supermarket aisle, checking out the various bottles of wine on the shelves. Which are the ones that stand out? Are they the wines that look like every other bottle on the rack, or are they the ones with the unique, eye-catching labels?

Your customers’ first contact with your product will always be with your label or packaging. The appealing label will catch their eye and stop them long enough for a second glance. If the label arrests their attention long enough, they may pick up the bottle of wine and read the information on the label. Just getting this far is 50% of the battle won!

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Sure, not everyone who picks up your bottle will buy it. Some won’t want the vintage you’re selling, or they’re looking for a specific type of wine. However, your target customer is the “browser”, someone who is looking for a bottle of wine without a clear idea of what they want. If your label is eye-catching enough and gets them to stop, that first interaction with your product may be enough to encourage them to give it a try. If the wine inside is good quality, the customer will be sold, and you may very well have a brand new loyal customer who purchases your wine every time.

But in order to get that customer to make the impulse purchase and try your wine for the first time, you HAVE to make an excellent first impression with your label. The label needs to make your wine stand out from the hundreds of others just like it on the shelves. After all, unless you’re bottling your wine in uniquely-shaped glass bottles, your label is the only thing that identifies your product for what it is.

Remember: 53% of supermarket purchases are “impulse buys”. You can’t hire someone to stand in the supermarket and pass out samples of your wine, so you have just one chance to make a good first impression. If your label can attract their attention, it may be enough to get them to purchase your wine!

A Guide To Choosing The Right Colors For Your Brand

Colors are A LOT more important than you realize! Each color has its own “feel”, and each evokes a different sensation or emotion within us. The right color can make people more receptive to your brand’s message, while the wrong color can trigger feelings of anger or annoyance. As every good wine branding firm in San Francisco will tell you, color really does matter!

So how can you choose the right colors for your brand? Here are some factors to consider:

Your main competitor – Coke is red but Pepsi is blue. The sodas taste almost identical, but the colors are very different. When choosing a color, consider the colors of your main competitor. Use the color wheel to find the opposite color from your competitor’s brand or logo. Remember, branding is all about standing out and being unique. You don’t want to resemble your competitor–you want to be as different as possible!

Cultural interpretations of color – Colors are not perceived the same the world over. In Asia, white is considered the color of death, while Western cultures see white as the color of purity. Consider your market very carefully when choosing colors. Understand how your culture perceives color!

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Industry colors – Is there such a thing as an “industry color”? Well, what color represents the eco-friendly industry? Green! What color represents the red wine industry? Red! There are certain colors that are standard for your industry, so consider these colors as a means to represent your brand as clearly as possible.

Color combinations – Google and eBay both use multiple colors in their logos as a means of representing variety, but you’ll find that combining colors can have a number of different purposes. Consider using multiple colors for your brand to get the “feel” that comes from mixing and matching–such as the bold orange and purple of the FedEx logo.

The truth is that choosing the right color for your beverage package design in Napa is NOT easy. Your designer will need to understand color psychology, design theory, and more. But, in the end, it’s worth investing time into studying the effects of color on your clients, as it will help you to create a brand that will stand out, call attention, and represent your company and product as effectively as possible.

HOW TO IMPLEMENT MARKET STRATEGY IN DESIGN

Wine labels are essentially marketing billboards. They are created specifically to tell the targeted market what your wine brand is all about and what they stand to benefit from it. Your wine brand has just seconds to catch a prospective buyers’ eye. However is your wine bottle label design standing out from your competitors? Competition in the retail environment is very fierce consequently, it is not enough to just create a new wine brand or revitalize an old one; you need to promote it as well. This is where product packaging comes into play.

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Wine bottle label design is one of the best sales tools. It needs to capture the consumer’s attention while informing them about the contents. Furthermore, as booming as the wine market is, some wine companies are down scaling wine bottle packaging design and still relying on the old packaging campaigns or industry standbys that are trite and tired when others are already moving up to more luxurious packaging.

Packaging innovation can move your wine brand from a commodity driven product into a premium product category. Not only that, it can build sales and create its own distinct niche with little if any competition. No wonder a number of wine firms are keeping current with creative packaging designs for wine much better than others.

Although several winemakers survive and flourish on the equity of their brands, the best technique to attract new potential buyers is to invest in a professional brand identity and also wine packaging design. This entails study to make sure that what is communicated on the shelf is not overused fake in thought.

The best wine bottle label can only be provided by a graphic designer from a professional wine label design company. With several wine label design firms out there, this might pose a challenge. However, wine package design agency san Francisco is a company known for its dedication towards producing a compelling wine bottle label design. With their graphic design services, you have nothing to worry about as far as quality is concerned.

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Conclusively, whatever the trend in the wine market, you can capitalize on it with your creative wine labels. Think about an unfulfilled need and how your wine brand packaging can capture that consumer. Do not get caught with slumping sales by not staying on top of consumer trends. Pay attention to the consumer. For they know your business and might be the driver in transforming sales into profits through your wine packaging. An effective wine bottle label design can be as much art as it is revealing your brand story. Consequently never wait until it is too late, contact packaging design agency San Francisco.