Packaging design wine bottles has as much as significance as that of wine labels in the overall wine presentation. Although, a large number of customers pay attention to the wine label design at first, it would be too ignorant of wine makers to assume that the structural design of wine bottles plays minimal role in enhancing the overall appeal of wine. Wine labels are the first point of contact between a wine and customers, resulting in drawing them towards a wine. When a customer is induced to pick it up from the shelf, he also pays attention to the structural design of wine bottle as well its shape and curves.
The majority of wines that are displayed on the store shelves come in 1 of 4 bottle shapes, which will be discussed in this blog.
The Bordeaux Bottle: If you are a red wine lover, you can’t be mistaken about this type of wine bottle design because current popular red wines probably come in Bordeaux or claret bottle. This bottle sports distinctive “high” shoulders which makes it visibly different from a burgundy bottle. Another reason for high shoulder design may be to hold a sediment in a bottle. The bottom of the bordeaux bottle has a high indentation, also called as a punt or kick up. The bordeaux is the most extensively used packaging design for wine bottle today.
The Burgundy Bottle: The burgundy bottle is more stylish, with its low, curvy shoulders, long neck, and delicate style. Its body is a little wider as compared to the bordeaux bottle. This bottle design is the most preferred choice for fruit wines and rose wine.The Champagne Bottle: Champagne bottles are more thick and sturdy as its contents are under more pressure. These bottles have a deep punt on the bottom, gently sloping shoulders and sleek body. These are called champagne bottles but its not just champagne that goes into it, even sparkling wines need same sturdiness.
The Hock Bottle: Tall, slender, with delicate neck is an ideal description of these wine bottles which come in plenty of colors. Used most frequently for dessert and riseling wines, it owes the origin of its shape to France or Germany.