What Goes Into Creative Wine Labels

images9A large number of purchasing decisions of wine consumers nowadays are influenced and inspired by the Creative Wine Labels pasted on wine bottles. Wine industry witnesses an entry of a plenty of new wine brands that were never heard of before by consumers. They have no idea about how it tastes, what type of wine it is, and where it is coming from unless they sneak at its packaging to find relevant information pertaining to new wine brand. So it can be aptly said that wine labels are acting as the final medium of communication between a customer and wine brand, and because new entrants in wine market may struggle to woo consumers, wine makers are making utmost efforts on paying a special attention on the labels of their wine.

Merely creating a wine label will not do the job, its primary objective should be to induce prospective customers to buy the particular product. The biggest plus point in designing labels for wine is that it allows a lot of scope to talented designers to put their creative skills to the paper. They can get as much creative as they want with the labels without raising an eyebrow. However, it should be borne in mind as to who is the target consumer segment of wine brand so that wine label design agency can understand about the demographic of the area where it is going to be launched. Looking at things from customers’ perspective, designing team should understand what type of designs are likely to strike the chords of customers.

images8

One of the unique features of Wine Design Agency is that they carefully incorporate all vital components of branding- your USP, your ingredients, country of origin, your manufacturing process etc,. Target customers should know what makes this wine special from other wine brands in the same category. Too drab and simplistic wine labels fail to stimulate the visual senses of customers and they are likely to ignore your wine completely because their eyes are feasting on other colorful and unique wine labels that are literally yelling ” buy me” at them. Latest advances in printing technology has allowed package designers to get crafty with labels by using bolder, brighter colors. Making a strong entry in wine market is crucial to determine the long term success of your wine brand.

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s