Month: June 2017

Mistakes To Avoid While Hiring Brand Design Firm San Francisco

Contemporary market trends have forced many companies to review their branding strategies all over again. In the wake of increasing competition, many businesses have to constantly change the way they go about their business. Expectations of customers are at an all-time high and they have become very conscious of the quality of the products and services offered. They are keeping a close eye on whether your company is delivering products and services that justify your tall claims or not. Competition is tough and maintaining your brand’s image is akin to great challenge which you have to overcome at any cost.

If you are seeking the services of a Brand Design Firm San Francisco, you need to avoid some common mistakes which can prove futile for your brand reputation.Wine_Choosing_Agency

Identify Your Challenges: Have a careful analysis of the challenges that you are facing right now, instead of focusing on challenges that are not there in the first place. Are you losing out on a market share, has your loyal customer segment shifted to another brand, has the quality of your product not up to the expectations of customers? Inaccurate identification of your challenges can lead to failed branding strategy.

Be Clear About Your Expectations: When you are holding a meeting with a leading Wine Branding Firm San Francisco, it is important for you to clearly state your requirements and expectations from them. By doing this, they will formulate branding strategies that suit your plan instead of doing as they wish to do.

Hire An Experienced Branding Firm: There is no substitute for experience and nothing can replace it no matter how efficient anyone claim itself to be. Choose an experienced branding firm that has worked for several wine brands over the years and know very well that what type of branding strategy needs to be formulated for a particular wine brand. It understands that every company is different and so are its target consumer segment, vision and objectives, brand message, logo and design. Rich experience gives it a firm advantage over other new entrants in branding business which are still trying to establish themselves in the market.

What Your Packaging Design For Wine Says About You

Let’s be clear about it; in wine business ”looks are not the only thing, they are everything.” It is not an exaggeration, it is the fact which any winemaker should realize if he hopes to maintain a strong image of his wine brand in the market. There’s an aesthete in all of us and we seek some sort of attraction in nearly everything we see. It’s amazing how many upcoming and experienced packaging designers have made Packaging Design For Wine their favorite playground for putting their artistic and creative skills to the fore.

384274_752274018242272_8134443379465608902_nWine label can be termed as the most crucial component of an overall wine packaging design because it is the first thing that customers set their eyes on. Many wine lovers, who have never tried your wine before, will make assumptions and form perceptions about your wine on the basis of information your wine label provides to them. Any wine label deigned and created carefully should communicate your brand’s message, unique features of your wine, and make it look more expensive than it really is. A wine label is your last source of communication with customers and it is essential that it makes an instant impact on the target customers with the help of visually enhancing graphics and fonts. However, creating an ideal Packaging Design Wine Bottles is easier said than done.

There are many important factors to consider before you can work on your package design along with your chosen packaging design service. Who is your target consumer segment, how do you convince those people to buy your wine, what sets your wine apart from other wine brands, how you intend your brand to be perceived as, what is your USP, etc,. You can’t personally sell your wine and try to convince customers to buy it, hence it is paramount importance that your wine label carries your message in simple and clear words to prospective customers. Also, it should be created in such a way that it can convince and induce customers to buy it. It should reflect the character of your wine and allign perfectly with it otherwise customers might consider it as irrelevant and unappealing.

What Goes Into Creative Wine Labels

images9A large number of purchasing decisions of wine consumers nowadays are influenced and inspired by the Creative Wine Labels pasted on wine bottles. Wine industry witnesses an entry of a plenty of new wine brands that were never heard of before by consumers. They have no idea about how it tastes, what type of wine it is, and where it is coming from unless they sneak at its packaging to find relevant information pertaining to new wine brand. So it can be aptly said that wine labels are acting as the final medium of communication between a customer and wine brand, and because new entrants in wine market may struggle to woo consumers, wine makers are making utmost efforts on paying a special attention on the labels of their wine.

Merely creating a wine label will not do the job, its primary objective should be to induce prospective customers to buy the particular product. The biggest plus point in designing labels for wine is that it allows a lot of scope to talented designers to put their creative skills to the paper. They can get as much creative as they want with the labels without raising an eyebrow. However, it should be borne in mind as to who is the target consumer segment of wine brand so that wine label design agency can understand about the demographic of the area where it is going to be launched. Looking at things from customers’ perspective, designing team should understand what type of designs are likely to strike the chords of customers.

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One of the unique features of Wine Design Agency is that they carefully incorporate all vital components of branding- your USP, your ingredients, country of origin, your manufacturing process etc,. Target customers should know what makes this wine special from other wine brands in the same category. Too drab and simplistic wine labels fail to stimulate the visual senses of customers and they are likely to ignore your wine completely because their eyes are feasting on other colorful and unique wine labels that are literally yelling ” buy me” at them. Latest advances in printing technology has allowed package designers to get crafty with labels by using bolder, brighter colors. Making a strong entry in wine market is crucial to determine the long term success of your wine brand.