Strategies for Top Notch Wine Bottle Label Design

The right wine bottle label design can make or break your product! If your label looks like every other, it’s going to be just one more bottle on a shelf. With a creative label that pops, your wine will stand out from the rest. When it comes to wine sales, the key is catching customers’ eyes. Do that, and they’re more likely to stop and take a look at the wine.

Here are a few strategies to help you nail that wine bottle label design:

Use creative images – The image on your wine bottle is more eye-catching than the text. Without an attractive image, you won’t get people to stop long enough to learn more about your wine. Make sure that the image you use is catchy and attention-grabbing. Study your competitors’ bottles to see what kind of images they print on their labels, and make yours as original and outstanding as possible.


Tell a story – Everyone loves a story! Even if it’s just a few words or sentences, a story will sell your wine far better than any information. Tell the story of the wine’s origins, its production, or something else-anything to engage your customers’ senses and help them relate to the wine. Stories sell!

Make it inspiring – Instead of option for a stuffy wine label like all the others on the shelf, make your wine label something that will inspire others. Use bright colors that will add a cheery feel to the wine (if it matches your brand), or use quotes, anecdotes, facts, or witticisms to the label. This will help your wine bottle to stand out from your competitors’, and it will make your product as unique as possible.

Engage the senses – What sells wine? It’s not the fancy bottle or the label, but the promise of familiar, enjoyable flavors. It all comes down to the senses! If you want to increase the chances of someone picking up your bottle and thinking “I want this”, you’re going to need to engage as many senses as possible. Use words like “deep” to engage their eyes, tell them about the flavors to engage their taste buds, and give them the aroma notes to get their sense of smell involved. You can even use words like “velvet” or “smooth” to engage their sense of touch. The more senses you engage, the better!

Follow these strategies, and you can get that wine bottle label design just right.


Color Psychology 101: Colorful Packaging Design for Wine

When creating the packaging design for wine bottles, there is one thing you need to remember: catch your customers’ eyes, and they’re more likely to stop! The average supermarket or department store wine rack carries anywhere from 50 to 200 bottles of wine. Your wine label and packaging is going to have to be very eye-catching in order to stand out from the rest.

The key to arresting attention: color. Color does more than just catch the eye; it also communicates feelings and emotions to your mind. Understanding color psychology will help you get the packaging design for wine bottles just right.

Here is what you need to know about the colors you should use for your wine labels and packaging:

Red – This is the most commonly used color for wine bottles, simply because it tells about the wine itself. Dark red is often used for rich red wines like Shiraz or Merlot, while bright red is ideal for Pinot Noirs and softer wines. Red promises energy, warmth, and vigor, making it an ideal color.

Green – For bright wines like Muscat or Vinho Verde, green is an ideal color. It is a happy, relaxing color, but it can also hint at the rich, unique flavors that make these wines so highly sought after.


Pink – Pink is often a tranquil color, but when on wine bottles, it usually hints at the flavors of peaches, berries, or flowers. If you have a wine with heavy floral notes (think a White Zinfandel), pink is an ideal color to tell potential customers what to expect from the wine. It can also add brightness to the label of a deep red wine, or can tell customers that their dark red wine is lighter than the color suggests (like for a Pinot Noir).

Black – Black is a color that suggests stability, rationality, and virility. On a wine label, it usually hints at deep flavors (tobacco, smoke, oak, chocolate, etc.). It can make your label feel “authoritative”, and is the base color for most wine label text.

Deep Brown – This color pairs wonderfully with red and black, and it gives your label a classic, traditional feel. It’s not the most eye-catching color, but it can be paired with brighter colors for more appeal.

Of course, there are always colors like blue, yellow, purple, and orange, but they are harder to match with the deep red of your average wine bottle. They all have a place in packaging design for wine and beer bottles–you just need to know how to use them right!