Make An Excellent First Impression With Your Product Label

As any and every wine label design company will tell you, the label on your product is almost more important than the product itself! Without a good label, logo, and packaging, your wine will never sell. With the right presentation, even low quality wine can be moved in abundance!

Why does the product label matter?

Put yourself in your customer’s shoes. Walk down the supermarket aisle, checking out the various bottles of wine on the shelves. Which are the ones that stand out? Are they the wines that look like every other bottle on the rack, or are they the ones with the unique, eye-catching labels?

Your customers’ first contact with your product will always be with your label or packaging. The appealing label will catch their eye and stop them long enough for a second glance. If the label arrests their attention long enough, they may pick up the bottle of wine and read the information on the label. Just getting this far is 50% of the battle won!


Sure, not everyone who picks up your bottle will buy it. Some won’t want the vintage you’re selling, or they’re looking for a specific type of wine. However, your target customer is the “browser”, someone who is looking for a bottle of wine without a clear idea of what they want. If your label is eye-catching enough and gets them to stop, that first interaction with your product may be enough to encourage them to give it a try. If the wine inside is good quality, the customer will be sold, and you may very well have a brand new loyal customer who purchases your wine every time.

But in order to get that customer to make the impulse purchase and try your wine for the first time, you HAVE to make an excellent first impression with your label. The label needs to make your wine stand out from the hundreds of others just like it on the shelves. After all, unless you’re bottling your wine in uniquely-shaped glass bottles, your label is the only thing that identifies your product for what it is.

Remember: 53% of supermarket purchases are “impulse buys”. You can’t hire someone to stand in the supermarket and pass out samples of your wine, so you have just one chance to make a good first impression. If your label can attract their attention, it may be enough to get them to purchase your wine!


A Guide To Choosing The Right Colors For Your Brand

Colors are A LOT more important than you realize! Each color has its own “feel”, and each evokes a different sensation or emotion within us. The right color can make people more receptive to your brand’s message, while the wrong color can trigger feelings of anger or annoyance. As every good wine branding firm in San Francisco will tell you, color really does matter!

So how can you choose the right colors for your brand? Here are some factors to consider:

Your main competitor – Coke is red but Pepsi is blue. The sodas taste almost identical, but the colors are very different. When choosing a color, consider the colors of your main competitor. Use the color wheel to find the opposite color from your competitor’s brand or logo. Remember, branding is all about standing out and being unique. You don’t want to resemble your competitor–you want to be as different as possible!

Cultural interpretations of color – Colors are not perceived the same the world over. In Asia, white is considered the color of death, while Western cultures see white as the color of purity. Consider your market very carefully when choosing colors. Understand how your culture perceives color!


Industry colors – Is there such a thing as an “industry color”? Well, what color represents the eco-friendly industry? Green! What color represents the red wine industry? Red! There are certain colors that are standard for your industry, so consider these colors as a means to represent your brand as clearly as possible.

Color combinations – Google and eBay both use multiple colors in their logos as a means of representing variety, but you’ll find that combining colors can have a number of different purposes. Consider using multiple colors for your brand to get the “feel” that comes from mixing and matching–such as the bold orange and purple of the FedEx logo.

The truth is that choosing the right color for your beverage package design in Napa is NOT easy. Your designer will need to understand color psychology, design theory, and more. But, in the end, it’s worth investing time into studying the effects of color on your clients, as it will help you to create a brand that will stand out, call attention, and represent your company and product as effectively as possible.